The Importance of Purpose


Many of you that have been through a Stop At Nothing program or session will remember discussions about the importance of having a personal sense of purpose in life.  Purpose, a feeling that we’re making a difference in the world, is a huge motivator.  In fact, we list it as one of the five key ingredients of success.

From our observations from twenty years of working with individuals, teams and organizations, we see over and over again that people are far more motivated at work if they feel their organization has a purpose that is adding value.  People also want to know that they have a meaningful role contributing to that purpose.  At Stop At Nothing, we recognize that a deep connection to our firm’s purpose brings out the best in each of us, and we feel that positive creative tension in everything we do.  This would be true for any organization: if employees fulfill their sense of purpose, they will enjoy what they do, do it as well as they can, and earn plenty of rewards for a happy life.  Success!

I recently came across this very engaging video, based on a talk by Daniel Pink, that explains the results of an MIT research study on this subject.  It is well worth the 10 minutes it takes to watch and listen!


By |2018-03-13T03:15:08+00:00September 23rd, 2010|

About the Author:

Barry Robertson
Barry currently serves the firm as a Managing Partner and Consultant. He works with clients around the globe, facilitating leadership seminars and consulting one-on-one. He enjoys the advanced work that leads to greater and greater levels of self-awareness for his clients, and higher performance for their organizations.

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